Graduate Coordinator Resources

Graduate Outreach Resources

The Graduate Net Initiative is strongly committed to graduate outreach in order to promote Fresno State's graduate programs and attract qualified graduate students. Our goal is to strengthen relationships with Graduate Coordinators, helping them identify and implement best outreach and marketing practices. Please take advantage of the following resources!

Graduate Outreach Specialist

The Graduate Outreach Specialist ensures effective outreach to prospective graduate students in Fresno, Tulare, Madera, and Kings Counties. If you have an event and would like additional coverage, or someone to provide information on the Division of Graduate Studies or Graduate Net Initiative, please contact Imelda S. Dudley at isantacruz@csufresno.edu or by phone at 559.278.5080.

Outreach Webinars

The Graduate Net Initiative, in collaboration with the Division of Research and Graduate Studies, is making available a number of webinars focused specifically on outreach best practices.

CGS Report: Innovation in Graduate Admissions through Holistic Review

The Council of Graduate Schools (CGS) webinar on holistic graduate admissions is based on their recently-released report outlining the findings of a
year-long research project on the subject. With the support of Hobsons, CGS surveyed graduate deans and university
admissions professionals to better understand the current state of graduate admissions at U.S. institutions.

This webinar will provide you with an overview of the report’s highlights, which include:

  • Promising practices and recommendations for graduate institutions seeking to learn more about or to implement holistic admissions processes.

  • An overview of existing resources for institutions.

  • Examples of work that CGS member institutions are doing to implement holistic admissions processes and increase diversity on their campuses.

For access to the full report click here: Innovation in Graduate Admissions through Holistic Review

For access to the recording, please contact Dr. Jim Marshall at jamesm@csufresno.edu.

Website Support

In 2015 the Graduate Net Initiative deployed a graduate student survey in order to gauge the needs of our graduate student population at Fresno State. Through this survey we found that 46% of graduate students found out about their graduate program through the website. This finding points to the importance of having updated and user friendly websites.

"Is it Time to Redesign Your Website?" is a short article that describes essential elements of website redesign and when it is time to redesign it.

Click here to access the article: Is it Time to Redesign Your Website?

Also, please consider assessing your website by using this Rubric. Simply click on the link below for the full rubric!

Website Rubric

Graduate Outreach Plan

An outreach/marketing plan is important to clarify key elements that will outline the direction of your graduate program's recruitment efforts. The marketing/outreach template below was designed to help you create a plan of your own. Simply click on the image below and start working on your plan!

OutreachPlanPicture

Other Outreach and Marketing Resources

"5 International Marketing Lessons for Domestic Recruitment" is a short article that describes what best practices work for the recruitment of both domestic and international students.

Click here to access the article: https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/5-international-marketing-lessons

"Following the Leads In Higher Ed" is short article that describes how to best market your graduate program without annoying your prospects.

Click here to access the article: https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/following-leads-higher-ed

"The Do's and Dont's of Marketing to Graduate Students" is a short article that discusses three effective strategies when marketing to graduate students.

Click here to access the article: https://www.universitybusiness.com/article/dos-and-donts-marketing-graduate-students