Business Administration - Marketing Option, B.S.


Department of Marketing and Logistics

Bachelor of Science Degree Requirements

Business Administration Major - Marketing Option

All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-25 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.

Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.

1. Major requirements (73-74 units)

Demonstration of computer competency
Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.

Pre-Business requirements (22 units)*
ACCT 4A, ACCT 4B, BA 18, DS 71, DS 73, ECON 40 or AGBS 1, ECON 50

Upper-division core requirements (24 units)
DS 123, FIN 120, IS 130, MGT 110, MGT 124, MKTG 100S

Option requirements (23-24 units)
Take the following courses: MKTG 101, MKTG 110, 132, and 160 (16 units)
Select 7 or 8 units from the following: MKTG 114, MKTG 115, MKTG 126, MKTG 130, MKTG 134, MKTG 140, MKTG 144, MKTG 150, MKTG 153, MKTG 161, MKTG 162, MKTG 163, MKTG 164, MKTG 165, MKTG 166, MKTG 167, MKTG 189T, MKTG 190, MKTG 195i (7-8 units)

Integrative course requirement (4 units)
MKTG 188

Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.

2. General Education requirements (48 units) 
These courses will satisfy the following: DS 71 for GE Area B4; ECON 50 for GE Area D2. Note: Business Administration majors are exempt from the third GE area C1/C2 requirement.

3. Other requirements (9 units)
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing. Business majors take BA 105W, Business Communication, to fulfill the Upper-Division Writing requirement and MKTG 100S will fulfill the MI Requirement. 

4. Sufficient elective units to meet required total units (varies)

5. Total (120 units)*

* G.E. and MI courses can be double-counted with major requirements. See advisor for details.


The faculty of the Department of Marketing and Logistics is composed of individuals who have studied and pursued business careers and teaching extensively throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.

For faculty phone numbers and e-mail, see the campus directory.

For more on the faculty, see the faculty pages.
The faculty pages are updated by the department or program.


B.S. in Business Administration - Marketing

A Roadmap identifies the specific set of courses students must complete in their major in sequential order. Information on corequisites or prerequisites is listed along with other pertinent information to assist students in completing courses towards the major.

For the most up-to-date roadmap, please contact the College Advising Center or check your My Degree Plan.

Please note: Roadmaps are not a guarantee of course availability.

If you are looking for archived roadmaps, please click here.


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“I hear I forget, I see and I remember, I do and I understand.”
. . . Confucius 450 B.C.

“We don’t receive wisdom: we must discover it for ourselves after a journey that no one can take us or spare us” . . . Marcel Proust  

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates.

The Department of Marketing and Logistics Mission, Vision, and Motto:

The Mission: While maintaining the AACSB  accreditation, become a preeminent Department of Applied  Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California

The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.

The Motto: Connecting the Learning Process and Experience to the Community

What You Can Earn

Marketing Manager
$105,995 (our region)

Public Relations Specialist I
$54,952 (our region)

Purchasing Agent
$62,031 (our region)

Source: HR reported data from as of February 2021

Interesting Classes You Might Take

  • Buyer Behavior
  • Sports Marketing
  • Marketing Information Systems
  • Principles of Logistics and Supply Chain Strategies
  • Global Channels Technologies
  • Entrepreneurial Marketing
  • Export and Global Marketing
  • E-Marketing
  • Strategic Planning in Marketing

What You Can Learn

  • How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
  • How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
  • The management of the physical flow of products and information throughout the entire supply chain.
  • How to build a marketing plan for the person or firm interested in the development of a new product or service.
  • The Policies and practices of firms engaged in international world trade.
  • The Development and application of marketing strategies in sports and sports-related industries.
  • The use of the internet as a source of marketing information and as a marketing tool.

About the School

The Craig School of Business is proud to be recognized as one of the best business schools in the state. The school provides active, engaged learning experiences to empower future business leaders. State of the art computer labs are open day and night, with staff available to answer technical questions, and all student areas within the Peters Business Building have wireless Internet access.

School Contact Information

The Craig School of Business
5245 N. Backer Ave.,
M/S PB-7
Fresno CA 93740-8001

Phone: (559) 278-2482

Department Contact Information

Department of Marketing and Logistics
Peters Business Building, Room 388
P: (559) 278-7830
F: (559) 278-8577