Lizhu Davis, Assistant Professor in Fashion Merchandising

Lizhu Davis

Office: FFS 203
Phone: 559-278-8755
Email:  lidavis@csufresno.edu

Education: Ph.D. Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro

Experience and Research: Lizhu is the coordinator of the Fashion Merchandising program. Her specialty areas are textile sciences, engineering, fashion marketing and consumer behavior. Her research interests focus on the area of consumer behavior, specifically consumers' shopping behavior, motivation, experiences and store choices. She is also interested in apparel consumption and textile international trade issues. Her research findings have been presented and published as peer reviewed proceeding papers at a number of international conferences.